About us

VIIVA is an activewear brand born out of a simple belief: that staying active shouldn’t feel like a chore. We wanted to create something that feels good, fits like a dream, and doesn’t take itself too seriously.

We’re here for the early risers and the snooze button hitters. For the heavy lifters and the "I’ll just walk today" crew. VIIVA is all about balance - moving your body, eating the damn cookie, and feeling good while you do it.

Our pieces are designed to support you whether you're hitting the gym, walking your dog, or dancing in your kitchen. We’re a small team with big dreams, building a community that lifts each other up (sometimes literally).

This is just the beginning.
Let’s make movement fun again.
VAMOS!

Meet the founder

Hi there, I’m Lara - the founder of VIIVA.

I’m a Brazilian fashion designer, specialized in luxury at ESMOD Paris. I moved to Sweden in 2020, after living in a few other countries along the way. VIIVA grew from both my background in design and my personal relationship with fitness.

I wasn’t always an active person. I’ve been through phases of not moving much, not eating particularly well, and feeling quite disconnected from myself. When I finally changed my habits, I realized how much better life became: more energy, less stress, a way better mindset, and more balance. What I never understood, though, was why fitness had to be so extreme, serious, and pressure-filled.

VIIVA was created to show that you can improve your lifestyle without crazy diets, insane training, or perfection. It’s about balance, consistency, a bit of humor… and wearing cool, well-designed activewear while you’re at it.

In 2024, a big life change pushed me to finally turn this idea into reality.

I hope you’ll love VIIVA as much as I love building it 🖤