ABOUT US

VIIVA is an activewear brand born out of a simple belief: that staying active shouldn’t feel like a chore. We wanted to create something that feels good, fits like a dream, and doesn’t take itself too seriously.

We’re here for the early risers and the snooze button hitters. For the heavy lifters and the "I’ll just walk today" crew. VIIVA is all about balance - moving your body, eating the damn cookie, and feeling good while you do it.

Our pieces are designed to support you whether you're hitting the gym, walking your dog, or dancing in your kitchen. We’re a small team with big dreams, building a community that lifts each other up (sometimes literally).

This is just the beginning.
Let’s make movement fun again.
VAMOS!

MEET THE FOUNDER

Hi, my name is Lara and I am the founder of VIIVA.
I am a Brazilian fashion designer and moved to Sweden in 2020.

I have never been the most active person. It wasn't until I started changing my habits that I realized how much better life could feel - more energy, better mood, and a stronger sense of balance in life.

I never understood why exercise had to be so serious and anxiety-inducing.

So I wanted to do something different.

I created clothes that make you want to move - well-designed, comfortable, and with a touch of humor.


Balance isn't about being perfect - it should be fun!